Pokemon GO makes history with worldwide success

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Unless you have been living under a rock-type Pokemon for the past two months, then you have heard of the mobile game tyrant that has risen to power late this summer.

Photo by Luis Sanchez

On July 6, Pokemon GO hit the App Store, and hit the ground running with blazing speed and huge success.

The Nintendo love-child of the iPhone has twenty-three million downloads in America alone and over one hundred million downloads worldwide. Within one month of release, it has become the most downloaded app in history, beating out Candy Crush and even Facebook. 

This meteoric rise does not just lie in how many people burn power on their cell phones. Pokemon GO has grossed two hundred fifty million dollars as of August 12.  By the time this story prints, the total will be much, much higher. Along with the multitude of players buying items in-game, businesses big and small purchase Poke-Stops to bring more people to their location, making it a titan for advertisements regardless of what products it provides.

This new wave of childhood nostalgia has reached all age groups and lifestyles in massive waves. Demographics show many surprising things, such as that seventy-five percent of players are over seventeen years old and twenty-four percent are between the ages of 25 and 34.

“Games like this have been made before, but they only really work once you have reached a critical mass of players, and I think this is an important opportunity for developing games in the future to show what can happen when you reach that tipping point.”

David Fritsch, English teacher and game-enthusiast

Even this far into something that exploded in popularity, it would seem that its progress is still on the rise. We are witnessing the resurrection of Nintendo as a brand and a powerhouse in the video game industry.

In the future, the entertainment giant plans to release the Pokemon GO Plus, a wristband that allows ease-of-access playing without staring at your phone every step you take. Perhaps the company is a little tired of turning on the news every day and seeing another news story about a fan who almost or directly caused a traffic accident.

Just as it was 20 years ago, Pokemon has come back to the top of national conversations, and it only seems to be getting stronger and stronger. With the astronomical revenue numbers as well as the revelation of products such as Pokemon GO Plus, the phenomenon appears to be here to stay.

“In a really important way, I think it has the potential to change the way a lot of games work. I think that this is the way a game, especially a mobile game, should work.”

David Fritsch, English teacher and game-enthusiast

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